Book: the business of SOA is… business (zdnet)

I caught up with ZapThink's Ron Schmelzer last week, who has just co-authored a new book (with colleague Jason Bloomberg) entitled Service Orient or Be Doomed! I offered to help him get it on the Oprah book club list, but he said he would have to get back to me on that.

Interestingly, the title, Service Oriented or Be Doomed! is very non-IT-ish, which means it will probably catch the eyes of non-IT readers, who may expect a general business-oriented book on service delivery. This is apparently by design — to an extent, the book is about business service delivery and transformation. But at its heart, the book's theme is unquestionably about better business through technology.